Keep Hush Boxfresh
Experiential, the grassroots way
Boxfresh is a streetwear brand undergoing a strategic reintroduction to market, re-establishing its presence through music,community and culture. As part of this relaunch, Boxfresh had selected Keep Hush as its cultural delivery partner. I was brought into the project a week before the first event, where only the venue was locked in. I worked with the KH team to curate the line up, produce the event, manage the client and ensure all creative was in line with the brand vision. The event sold out and led to two more partnership activations being signed off.
- Creative Production
- Event management
- Line up curation
- Client management
- Design and identity oversight