Spotify Nature
An antidote to mixed media fast cuts
Spotify creates a yearly social-impact campaign for World Mental Health Day and were looking for a new angle to cut through the noise and create positive change. I worked with Spotify to encourage people to "Take a beat" and tune into the healing power of nature sounds. For this campaign we cast rapper and zoologist Louis VI to showcase the mental and physiological benefits of nature sounds. I worked with Director Whitney Conti to bring to life a series of hero videos and an on platform "Hub" housing nature sounds.
- Overall Creative Direction
- Concepting
- Copywriting
- Campaign look and feel