Collusion by ASOS
Giving young people the power
COLLUSION is a brand owned by ASOS, targeted towards Gen Z. I worked in collaboration with agency Uncommon to tease and launch the brand on digital platforms. COLLUSION was founded on the principle of “reimagining the rules”, so I brought this mentality to social. This included making young people our “board of directors” in charge of major marketing decisions, running audio ads on visual platforms, concepting the first fashion shoot directed via IG stories and platforming young people’s stories in ways that had never been done before.
- Social concepting
- Co-creation
- Social film directing
- End to end project ownership