TikTok Employee Film
Spotlighting the people behind the most downloaded app in the world
TikTok experienced phenomenal growth in the pandemic and soon became the most downloaded app in the world. But because of the rapid growth, within the company most employees barely knew each other and rarely spoke outside of their immediate teams. To counteract this, I was tasked with creating a film that celebrated the diverse workforce and asked important questions around inclusion. I worked with TikTok to help define the film and its purpose, hired diversity experts to help deal with the sensitive topic matter and grassroots composers to create music for the piece. The end result was a created a 20 minute documentary that got a standing ovation at TikTok’s company-wide meeting.
- Overall Creative Direction
- Concepting
- Film directing
- End to end project ownership