Ballantine’s True Music



Decentralised storytelling in South America and Sub Saharan Africa

Ballantine’s whiskey has had a partnership with Boiler Room for 10 years, throwing events around the world. But the only content that existed around this partnership was hour-long DJ streams on YouTube. I spotted an opportunity to make the most of the set design and artist time, creating unique short-form content for Ballantines’ social channels. I pitched to do this in my first week at a new job, resulting in us going to Johannesburg, Kenya and Colombia to film social content. I pushed for a de-centralised approach, using local DOPs and production crews in each region to bring the creative to life.

  1. Overall Creative Direction
  2. Concepting
  3. Local crew sourcing
  4. Film directing
  5. End to end project ownership