Ballantineās True Music
Decentralised storytelling in South America and Sub Saharan Africa
Ballantineās whiskey has had a partnership with Boiler Room for 10 years, throwing events around the world. But the only content that existed around this partnership was hour-long DJ streams on YouTube. I spotted an opportunity to make the most of the set design and artist time, creating unique short-form content for Ballantinesā social channels. I pitched to do this in my first week at a new job, resulting in us going to Johannesburg, Kenya and Colombia to film social content. I pushed for a de-centralised approach, using local DOPs and production crews in each region to bring the creative to life.
- Overall Creative Direction
- Concepting
- Local crew sourcing
- Film directing
- End to end project ownership